Steve Jobs’ product launch presentations visualized

“You have the power to change the world” is the main theme of Nancy Duarte’s talk at TEDx East–an inspiring speech about how to carry a message through presentation techniques to a broader audience. Nancy has analyzed the structure of “presentations” (I put this in quotation marks as she refers to many stories, talks and speeches which we would normally not call a presentation.). For instance, she found structure in stories, such as 1. likeable hero, 2. encounters roadblock, 3. emerges transforms. One of her other ideas is the importance of presenting “What is” intersected with “What could be” which was masterfully applied by Steve Jobs during his product launches. Starting at around 9 min she visualizes Jobs’ original iPhone launch by charting his presentation for the use of video, his marveling about the new product, the star moments, the use of external speakers, personal stories as well as the use “What is” and “What could be.”
Nancy’s talk on Vimeo (18 min)