Logo Art
Posted: June 3rd, 2009
The New York Times had a nice piece about logo art on May 31, 2009. Bill Marsh compiled a list of recent logo changes of big corporations, like Walmart, Kraft, Cheer, Sysco and Blackwater and discovered some commonalities among their redesigns. If you read the article carefully, you will see that the new logos actually apply many of the regular typographical rules which are often violated in logo design to make them “loud” and supposedly memorable. Interestingly, the trend towards all lower case seem to match the writing style of microbloggers who use their cell phones and other devices to just type along without considerations for capitalization. Happy reading!
